Privacy policy

Last Updated: March 2026

INTRODUCTION

This Privacy Policy describes how Fitmeasy, operated by Grapevine Technologies Private Limited (“we”, “us”, “our”), collects, uses, processes, and protects your personal information when you visit or make a purchase from www.fitmeasy.com (the “Website”).

We are committed to protecting your personal information and ensuring transparency in how we handle your data. By accessing, browsing, or using our Website and services, you agree to the collection and use of information in accordance with this Privacy Policy.

If you do not agree with the terms of this policy, you must discontinue use of the Website.

INFORMATION WE COLLECT

When you interact with our Website, we may collect the following categories of information.

Personal Information

When placing an order, creating an account, or contacting customer support, we may collect:

• Name
• Email address
• Mobile phone number
• Billing address
• Shipping address
• Order and purchase history
• Customer service communications

Providing certain information may be necessary to access features of the Website.

Payment Information

Payments made on the Website may be processed through third-party payment providers integrated with our ecommerce infrastructure including:

• Shopify
• GoKwik Commerce Solutions Private Limited

Fitmeasy does not store complete debit card or credit card numbers on its servers.

Device & Technical Information

When you visit our Website, we may automatically collect:

• IP address
• Device information
• Browser type and version
• Operating system
• Pages visited and browsing behaviour
• Time spent on pages
• Referring websites

This data helps improve website performance and customer experience.

COOKIES AND TRACKING TECHNOLOGIES

Our Website uses cookies and similar tracking technologies to enhance your browsing experience and improve our services.

Cookies may be used for:

• remembering login sessions
• tracking website performance
• understanding customer behaviour
• personalizing product recommendations

Third-party services that may use cookies include:

• Google Analytics
• GoKwik Commerce Solutions Private Limited

You may disable cookies through your browser settings; however, certain features of the Website may not function properly.

OTP LOGIN AND CUSTOMER IDENTIFICATION

Our Website may use OTP-based authentication tools powered by:

• KwikPass
• GoKwik Commerce Solutions Private Limited

These services allow customers to log in or verify orders using a one-time password sent to their mobile number.

By using these services, you consent to the processing of your information by these providers for authentication, fraud prevention, and checkout optimization.

HOW WE USE YOUR INFORMATION

We may use the collected information to:

• Process and fulfil your orders
• Provide order tracking and delivery updates
• Provide customer support
• Detect and prevent fraud or misuse
• Improve the functionality and performance of our Website
• Conduct analytics and research
• Personalize content and product recommendations
• Send promotional communications and offers

FRAUD DETECTION AND COD VERIFICATION

To reduce fraudulent orders, failed deliveries, and misuse of Cash on Delivery services, we may implement fraud detection mechanisms including:

• OTP order confirmation
• AI-based order risk analysis
• behavioural order verification
• address validation
• customer order history analysis

These systems may be powered by GoKwik fraud detection tools.

Orders identified as high risk may be cancelled or restricted without prior notice.

MARKETING COMMUNICATION CONSENT

By providing your contact details on the Website, you consent to receiving communications from Fitmeasy including:

• order updates
• customer support communications
• marketing messages
• promotional offers

These communications may be sent via:

• SMS
• WhatsApp
• Email
• Push notifications

You may opt out of promotional communications at any time by contacting our support team.

ADVERTISING AND ANALYTICS

Fitmeasy may use advertising and analytics tools including:

• Google Ads
• Meta advertising tools (Facebook & Instagram)
• analytics services such as Google Analytics

These tools help us understand customer behaviour and show relevant advertisements across the internet.

These services may use cookies and tracking technologies to measure website traffic and marketing effectiveness.

SHARING OF INFORMATION

We may share your personal information with trusted third parties only when necessary for business operations including:

Technology infrastructure providers such as:

• Shopify

Checkout and authentication providers such as:

• GoKwik Commerce Solutions Private Limited
• KwikPass

Analytics providers such as:

• Google Analytics

Delivery partners and logistics providers.

Government or legal authorities when required by law.

Fitmeasy does not sell personal information to third parties.

DATA SECURITY

We implement reasonable security measures to protect your information including:

• secure servers
• encrypted data transmission
• restricted access to sensitive information

However, no internet transmission or electronic storage method is completely secure.

Users are responsible for maintaining the confidentiality of their login information.

DATA RETENTION

We retain personal data only for as long as necessary to:

• fulfil transactions
• comply with legal requirements
• prevent fraud
• resolve disputes

Aggregated or anonymized information may be retained indefinitely for analytics and business improvement purposes.

CHILDREN’S PRIVACY

Our Website and services are intended only for individuals 18 years or older.

We do not knowingly collect personal data from minors.

If we become aware that a minor’s information has been collected, we will delete it promptly.

THIRD-PARTY WEBSITES

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices or policies of such websites.

Users are encouraged to review the privacy policies of any third-party sites they visit.

MEDICAL DISCLAIMER

Products sold on the Website are intended for general wellness purposes only.

The information provided on this Website is not intended to diagnose, treat, cure, or prevent any disease and should not be considered medical advice.

Customers should consult a qualified healthcare professional before using any supplement or wellness product.

Fitmeasy shall not be liable for misuse of products or reliance on information provided on the Website.

LIMITATION OF LIABILITY

To the maximum extent permitted by law, Fitmeasy and its owners, employees, affiliates, and partners shall not be liable for any indirect, incidental, consequential, or special damages arising from the use of the Website or services.

Your use of the Website is entirely at your own risk.

POLICY UPDATES

We reserve the absolute right to modify, update, amend, or replace this Privacy Policy at any time without prior notice.

Any changes will become effective immediately upon being posted on this page.

Your continued use of the Website after any modifications constitutes your acceptance of the revised policy.

CONTACT INFORMATION

For privacy-related questions or concerns, please contact:

Fitmeasy Customer Support

Email: info@fitmeasy.com

Company:
Grapevine Technologies Private Limited
Owner of Fitmeasy